a phrase used to describe a catchphrase or concept that spreads quickly from person to person via the Internet, much like an esoteric inside joke.
Beck has tried to paint himself as a "babe in the woods" who has fallen victim to a vicious character attack. In reality, Beck is an accomplished and deliberate manipulator of public opinion, and it is absurd to suggest that he himself does not understand the nature and function of Respondent's website. Given his long history of using the Gottfried Technique, Beck must have recognized that the respondent has merely presented Mr. Beck with a mirror. If Beck does not like what he sees, the Respondent is not to blame.